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PRODID:-//Women's Networking Events - Melbourne - ECPv4.9.2//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Women's Networking Events - Melbourne
X-ORIGINAL-URL:https://digitalwomensnetwork.com
X-WR-CALDESC:Events for Women's Networking Events - Melbourne
BEGIN:VEVENT
DTSTART;TZID=UTC+0:20160720T180000
DTEND;TZID=UTC+0:20160720T200000
DTSTAMP:20260604T010216
CREATED:20160116T164503Z
LAST-MODIFIED:20170818T004045Z
UID:11816-1469037600-1469044800@digitalwomensnetwork.com
SUMMARY:Get the competitive edge with Data Intelligence
DESCRIPTION:Please join us for a night of networking and learning for our 6th Melbourne Women in Digital event! Drinks and canapes provided. \nSUMMARY: \nThis event will focus on competitive intelligence and why it’s so important to know how brands are competing to gain market share. \nReal world case studies will be shared along with the principles and solutions developed to overcome these challenges. The focus will be on large scale brands that are utilising advertising and marketing intelligence to drive growth in the highly competitive Australian marketplace. \nYOU WILL LEARN: \n• How can big data be used to create marketing strategies? \n• Why is the ability to analyse data in real-time so important? \n• Examples of real world problems and solutions \n• How to drive success for brands (short term and long term) using data \n• How to differentiate your advertising and gain a competitive advantage \nABOUT THE SPEAKER \nAvrill D’Costa is the co-founder and Head of Data Analytics at BigDatr\, a technology company specialising in marketing and advertising. The BigDatr mission is to make it simple for businesses to make data driven decisions to be more efficient and successful. The Melbourne-based company works with over 100 major brands including Toyota\, Suncorp\, Bupa and Westpac to optimise the effectiveness of their marketing strategies by better understanding themselves\, competitors and the impact of market trends. Avrill has over a decade of experience in IT and advertising technology\, and is involved in the design\, implementation and commercialisation of BigDatr. \n  \n
URL:https://digitalwomensnetwork.com/event/get-the-competitive-edge-with-data-intelligence/
LOCATION:One Roof\, 77-79 City Road Southbank\, Melbourne\, Victoria 3006\, Melbourne\, 3006\, AU
ATTACH;FMTTYPE=image/jpeg:https://digitalwomensnetwork.com/wp-content/uploads/2017/08/11816_image_original.jpg
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