Hamel has been ranked by The Wall Street Journal as the world’s most influential business thinker and is a fellow of the Strategic Management Society and of the World Economic Forum.

An author of landmark books such as Competing for the Future and The Future of Management, Hamel’s groundbreaking concepts such as “strategic intent,” “core competence,” “industrial revolution,” and “management innovation,” have changed the language and practice of management in organisations around the globe. The Wall Street Journal has ranked Hamel as the world’s most influential business thinker, and Fortune magazine has called him “the world’s leading expert on business strategy.” His latest book, Humanocracy, will be published in December 2018.

Join us and hear from Gary this November as he unpacks- Humanocracy: Rethinking the Principles of Management. Gary will focus on how to;

• Moving beyond competitive advantage to evolutionary advantage: How to change as fast as change itself
• Becoming a truly adaptable company capable of capturing more than your share of tomorrow’s opportunities
• Revealing steps to retool your organisation’s innovation strategy
• Presenting a blueprint for creating organisations that are fully human and free from the shackles of bureaucracy

Hamel has written 17 articles for the Harvard Business Review and is the most reprinted author in the Review’s history. His landmark books have been translated into more than 25 languages. His most recent bestsellers are The Future of Management and What Matters Now. In these volumes, Hamel presents an impassioned plea for reinventing management and lays out a practical blueprint for building organizations that are “fit for the future.” 

Fortune magazine describes Hamel as “the world’s leading expert on business strategy,” and the Financial Times calls him a “management innovator without peer.” Hamel’s groundbreaking concepts such as “strategic intent,” “core competence,” “industry revolution,” and “management innovation,” have changed the language and practice of management in organizations around the globe.  

Hamel’s work inside of organizations has been equally pioneering.  Highlights include:

• Building one of the world’s first “idea markets” inside a global energy leader.
• Using crowdsourcing to help a European high tech company build a game-changing strategy.
• Orchestrating a comprehensive effort to turn a venerable durable goods manufacturer into one of the world’s most innovative companies.
• Helping a leading Korean company re-engineer its management practices around the principles of openness, community and meritocracy.
• Designing and deploying an online platform that allowed the employees of a top fashion house to share and develop ideas for strengthening their company’s core values. 
• Developing innovation tools and platforms that have helped companies around the world de-commoditize mature industries and accelerate growth.
• Running an online “hackathon” in which more than 1,700 senior executives collaborated to reinvent the HR function.

In his work, Hamel has led transformational efforts in some of the world’s most notable companies and has helped to create billions of dollars in shareholder value. 

Hamel is one of the world’s most sought-after management speakers on the topics of strategy, leadership, innovation and change. 

BIO

Hamel has been on the faculty of the London Business School for more than 30 years and is the director of the Management Innovation eXchange. He is a founder of Strategos, an international consulting firm, and director of the Woodside Institute, a non-profit research organization. He has helped numerous companies design and build innovation-friendly management practices, and develop innovation tools and platforms.

Hamel champions the need for a revolution in management and calls for radical innovation in business. He asserts that organizations must continually reinvent themselves, and not just at times of crisis. His groundbreaking concepts such as “strategic intent”, “core competence”, “industry revolution”, and “management innovation” have changed the language and practice of management in organizations around the globe.

Books by Gary Hamel;
What Matters Now: How to Win in a World of Relentless Change, Ferocious Competition, and Unstoppable Innovation (Jossey-Bass, 2012); Strategic Intent (with CK Prahalad, HBR Press, 2010); The Future of Management (with Bill Breen, HBR Press, 2007); Leading the Revolution (HBR Press, 2000); Competing for the Future (with CK Prahalad, HBR Press, 1994).

Garry on Innovation-

https://www.linkedin.com/pulse/new-human-movement-gary-hamel

These are a few of your expected outcomes at the New York Study Tour 2019

1-HEARING FROM THE MOST PROGRESSIVE BUSINESS THOUGHT LEADERS OF TODAY – ALL IN THE ONE PLACE IN NEW YORK CITY!

2-LEARNING CUTTING EDGE INNOVATIVE WAYS TO BUILD BUSINESS SUCCESS, GAINING A GREATER UNDERSTANDING OF WHAT IS MOST IMPORTANT IN BUSINESS FOR YOUR CAREER AND GROWTH RIGHT NOW!

3-BEING AHEAD OF THE CURVE, ABLE TO ADAPT, INNOVATE AND THRIVE IN TODAY’S EVER CHANGING BUSINESS LANDSCAPE.

4-GETTING CLEAR ON YOUR OWN AMBITIONS, OBJECTIVES AND GOALS AND CREATING STRATEGIES TO

ACHIEVE THAT SUCCESS.

5. -EMBED INSIGHTS AND TAKEAWAYS, NETWORK IN THE WORLDS TOUGHEST CITY, MEET LEADING BUSINESS PROFESSIONALS.

6. IMMERSIVE EXPERIENCE IN NEW YORK, TAKE IN THE SIGHTS, LEARN, GROW AND BECOME A LEADER!

Book today to avoid missing your place
now:https://www.eventbrite.com.au/e/new-york-study-tour-for-business-innovation-leadership-tickets-64647676942

To learn more about the Business Innovation and Leadership New York Study Tour head to 

www.newyorkstudytour.com 

Look forward to seeing you there!

Cheers,

Angela Mellak

Founder Digital Women’s Network

Founder- Digital White Space

M:0466619631

E. hello@digitalwomensnetwork.com

Level 3, 162-168 Collins Street, Melbourne VIC 3000 

The post Humanoracy: Rethinking the Principles of Management with Gary Hamel appeared first on Women's Networking Events - Melbourne.

This November at New York Study Tour we will hear from Dr Janet Yellen who is an American economist and the first female chair of the Board of Governors of the U.S. Federal Reserve System (2014 – 2018). 

Join us and hear her Perspectives on the Future of the Global Economy she will deep dive into;

• The new political and economic challenges facing the world, and the radical solutions needed to resolve them
• Risks and opportunities in the context of a shifting economic and political context
• Analysing the current state of financial markets and what is in store in the future
• Staying competitive and forging growth – an insider’s look at where US economic policy is headed

Throughout her distinguished career at the Federal Reserve, including serving as vice chair of the Board of Governors (2010–2014) and president and chief executive officer of the Federal Reserve Bank of San Francisco (2004–2010), Dr. Yellen championed for cautious monetary policy and encouraged more transparency and communication in government. Previously, she was a member of the Federal Reserve’s Board of Governors, chair of the White House Council of Economic Advisers under President Bill Clinton and an economics professor at the Haas School of Business at the University of California, Berkeley, where she is a professor emeritus. 

Yellen is a Keynesian economist and advocates the use of monetary policy in stabilizing economic activity over the business cycle. She believes in the modern version of the Phillips curve, which originally was an observation about an inverse relationship between unemployment and inflation.

73 years (13 August 1946) Janet has a net worth of $13 million. Janet Yellen was born in Brooklyn, New York, and graduated from Brown University with a degree in Economics. 

Janet L. Yellen took office as chair of the Board of Governors of the Federal Reserve System in February 2014, for a four-year term ending February 3, 2018. She was succeeded by Jerome Powell. 

Here is an interview with Dr Janet Yellen at the Yale school of management- 

Janet’s career;

Yellen graduated summa cum laude in economics from Brown University (1967) and received a Ph.D. in economics from Yale University (1971). She then served as an assistant professor of economics at Harvard University until 1976. In 1977–78 she worked as an economist for the Federal Reserve Board of Governors, and in 1978–80 she served as a lecturer at the London School of Economics and Political Science. In 1980 Yellen joined the faculty of the Haas School of Business at the University of California, Berkeley, where she conducted research and taught macroeconomics at all levels, receiving numerous teaching awards. She was appointed Bernard T. Rocca, Jr. Professor of International Business and Trade in 1992 and Eugene E. and Catherine M. Trefethen Professor of Business Administration and Professor of Economics in 1999. She subsequently became professor emeritus at the Haas School of Business.

In 1994 Yellen took a leave of absence from Berkeley to serve as a member of the Board of Governors of the Federal Reserve System, a post she held until 1997. She then left the Fed to become head of Pres. Bill Clinton’s Council of Economic Advisers until 1999. She concurrently chaired the Economic Policy Committee of the Organisation for Economic Co-operation and Development (OECD).

Yellen returned to Berkeley in 1999 and taught there until 2004, when she was appointed president of the Federal Reserve Bank of San Francisco. She was appointed vice chair of the Board of Governors of the Fed in 2010. Three years later Pres. Barack Obama nominated her as the next head of the Federal Reserve System. There was some controversy surrounding her nomination, mainly because many Republicans believed that she would place too much emphasis on reducing unemployment and not enough on controlling inflation. Nevertheless, in January 2014 she was confirmed by the U.S. Senate by a vote of 56 to 26, the smallest confirmation margin of a head of the Federal Reserve System in history. Her four-year term began on February 3, 2014.

Once in office, Yellen began the process of reversing some of the policies that had been enacted in response to the subprime mortgage crisis of 2008. Notably, she oversaw a program to sell Treasury and mortgage bonds that the Fed had purchased to stimulate the economy. Her tenure was also noted for job and wage growth, both of which occurred while she maintained low interest rates. Yellen left the Fed in February 2018, after Pres. Donald Trump failed to nominate her for a second term. She was succeeded by Jerome H. Powell.

Yellen held an honorary Doctor of Laws degree from Brown University and an honorary Doctor of Humane Letters from Bard College. Throughout her academic career, she wrote extensively on a wide variety of topics, particularly macroeconomics and unemployment dynamics. She is married to George A. Akerlof, a cowinner of the Nobel Prize for Economics in 2001.

Interview with Janet;

This is a fully immersive experience in this dynamic city which will help you take your Business and personal development to the next level!

Get your tickets- 

https://www.eventbrite.com.au/e/new-york-study-tour-for-business-innovation-leadership-tickets-64647676942

To learn more about the Business Innovation and Leadership New York Study Tour head to 

www.newyorkstudytour.com 

Look forward to seeing you there!

Cheers,

Angela Mellak

Founder Digital Women’s Network

Founder- Digital White Space

M:0466619631

E. hello@digitalwomensnetwork.com

Level 3, 162-168 Collins Street, Melbourne VIC 3000 

Gain practical skills and global insights to improve your business or career, there is ONLY HAVE 30 SPACES AVAILABLE – TICKETS SELLING FAST! Invest in your development and join us to Network with a select group of business influencers, c-suite peers lead by Australia’s Global Business Innovator – Tony McGinn OAM.

The post Perspectives on the future of the Global Economy with Dr JANET YELLEN appeared first on Women's Networking Events - Melbourne.

Randi Zuckerberg is an entrepreneur, investor, author and tech media authority. Randi Zuckerberg she is an American businesswoman the elder sister of Facebook founder, Mark Zuckerberg, Randi is an entrepreneur herself. From 2005 to 2011 she was Director of Marketing at Facebook where she helped create Facebook LIVE which is now used by more than two billion people worldwide. She also worked with Facebook as the Director of Market Development and a spokeswoman. She is currently the CEO of Zuckerberg Media, a boutique marketing firm and production company with a mission to make the future of tech more diverse and inclusive.

After noticing that she was one of way too few women in tech, Randi founded Zuckerberg Media with the mission of introducing girls and children in underserved communities to tech and science in a fun way, so as to make the future of tech more diverse and inclusive.  Since starting Zuckerberg Media, Randi has produced shows and digital content for such organisations as BeachMint, the Clinton Global Initiative, Cirque du Soleil, the United Nations, Condé Nast, Bravo, and others.

Randi is author of the New York Times best seller Dot Complicated https://www.amazon.com/Dot-Complicated-Untangling-Wired-Lives/dp/0062285149, and most recently Pick Three, a motivational handbook and “how-to” guide that takes on the fallacy of the “well balanced” life. In 2011, she was nominated for an Emmy Award for her innovative coverage of the midterm elections, combining TV and social media. In 2012, she was the executive producer for a TV docu-series on Bravo about Silicon Valley’s startup culture, and she regularly appears on camera to discuss life in the digital age.

Randi will deep dive into how businesses and individuals should be Putting Digital Technology to Work for You covering;

• The impact of digital on your online and offline life
• Using digital tools to empower your networks
• Aligning your social strategy with your business strategy
• How to leverage the upside of our digital world while mitigating the downside

Apart from Zuckerberg media, she is also the Editor-In-Chief of Dot Complicated, and produced shows for Cirque du Soleil, Clinton Global Initiative, Bravo and BeachMint. A mother of two, Randi manages to balance her work and family life effortlessly. In addition to being an inspiration to working women everywhere, Randi is also a known writer. She has also lent her voice to a few animated characters. She has spoken against the anonymity of Facebook users and the need to protect internet users from being victims of cyber bullying. She has urged Facebook users several times to interact with one another personally and not be limited by the technology and wired lives. Her professional endeavors primarily focus on technology.
Before working for Facebook, Randi worked for two years with Ogilvy and Mather Advertising. She credits this job to giving her the experience to establish strong foothold at Facebook.

Randi’s career;

• Randi was the Director of Market Development at Facebook. In 2011, she resigned from her position at Facebook and announced her company.
• In 2008, during the Presidential Election, Randi was a correspondent and organizer for the ABC News and Facebook’s Democratic Party and Republican Party U.S. Presidential primaries debate.
• She has also worked with the United Nations Global Entrepreneurs Council.
• She was also appointed to the US Broadcasting Board of Governors’ Commission on Innovation.
• She is also the author of Spark Your Career in Advertising.
• She has released two books Dot Complicated, an adult non-fiction book and Dot, a children’s picture book with HarperCollins.

She was a New York Times bestselling author of for her non-fiction and children’s books.

• Randi was a panelist on the financial show – Forbes on Fox, which aired on Fox News.
• She recently voiced a character named Ms. Randi in the cartoon adaptation of Dot.
• Randi served as the Director of Market Development at one of the biggest social media companies – Facebook.
• She worked as a correspondent during the 2008 Presidential election and also organized the Presidential debates. She was also a part of the 7-hour long television coverage of the same.
• She wrote a picture book titled ‘Dot’ for children. The main purpose behind creating it was to empower girls. By introducing the main character as a techno-savvy girl, Randi aims to increase the number of girls in the technical world.
• She has often spoken for the growth of women in technical fields.

Here is Randi on women in Tech

During her interview with Clarity, she donated all the proceeds of the call to charitable organizations of her liking.

She has spoken openly for the necessity of employing people with a diverse skill set instead of a fixed once. She has also said that the technology is growing at a rate lot faster than the skills of people.

• Randi has spoken against the anonymity for Facebook users and also against cyber bullying targeted at children and young adults.

Awards & Achievements

• In 2010, Randi was named to Hollywood Reporter’s list of “50 Digital Power Plays.”
• She covered the midterm Congressional elections in 2010 on Facebook, which established Facebook as a platform for all types of activities ranging from politics to marketing.
• Her work in 2010 earned her an Emmy Nomination.

Net Worth

• As of April, 2017, the estimated net worth of Randi Zuckerberg is around 100 million dollars.

I invite you to immerse yourself in new ways of thinking that challenge your current mindset to create competitive advantages. harness a chance to develop an organisational culture that will empower success for years to come. Learn cutting edge and innovative ways to build Business success by getting clear on your own ambitions and business alignment and gain a greater understanding of what is the most important aspects in business right now! 

This is a fully immersive experience in this dynamic city which will help you take your Business and personal development to the next level!

Get your tickets- 

https://www.eventbrite.com.au/e/new-york-study-tour-for-business-innovation-leadership-tickets-64647676942

To learn more about the Business Innovation and Leadership New York Study Tour head to 

www.newyorkstudytour.com 

Look forward to seeing you there!

Cheers,

Angela Mellak

Founder Digital Women’s Network

Founder- Digital White Space

M:0466619631

E. hello@digitalwomensnetwork.com

Level 3, 162-168 Collins Street, Melbourne VIC 3000 

Gain practical skills and global insights to improve your business or career, there is ONLY HAVE 30 SPACES AVAILABLE – TICKETS SELLING FAST! Invest in your development and join us to Network with a select group of business influencers, c-suite peers lead by Australia’s Global Business Innovator – Tony McGinn OAM.

The post Put digital technology to work for you with Randi Zuckerberg appeared first on Women's Networking Events - Melbourne.

The New York Study tour is going to be conducted by the Digital Women’s Network in collaboration with WOBI and The McGinn Partnership. This tour invites the most brilliant and hardworking minds with noted guest speakers such as Simon Sinek and Randi Zuckerberg and conducts alignment and business leadership workshops over 5 days in New York City this November.

All work and no play makes life extremely dull and since this year’s venue for Business Innovation and leadership is The Big Apple, it makes perfect sense that our participants have some fun while they are there. And one of New York’s most famous and renowned attractions is Broadway.

This 13 mile stretch of road is the reason New York attracts millions of tourists both local and foreign. For the uninitiated, Broadway runs from Lower and Midtown Manhattan all the way to the Upper West Side. It’s not just the length of the road that’s fascinating, but the attractions it holds. For example, the famous Times Square with its Flatiron Building, which is the location for the famous Ball Drop signalling on New Year’s eve. Other attractions include ongoing street performances and dinner at the famed Olive Garden.

But what makes Broadway even more interesting, is the Theatre District. This district, as the name implies, is what made Broadway synonymous with theatre and film. For the intellectually woke, this place serves as the piece de resistance of their New York visit as there is always a show going on over there.

We believe if  you’re coming to New York and not going to Broadway, then your trip is not complete. So while we study the business side that is on offer in New York, we will also be  enjoying the fun side of life in The Big Apple attending a Broadway show. All these award winning shows are playing through November here are a few on and off broadway to choose from;

The Lion King –Experience the stunning artistry, unforgettable music and the exhilarating choreography of Disney’s The Lion King. Now is the time to join the circle of life at Broadway’s award–winning Best Musical.

https://checkout.broadway.com/the-lion-king/12322/calendar/2019/11/

The Temptations Ain’t Too Proud – The electrifying new musical featuring the iconic music of The Temptations and following their journey to the top of the charts.

https://checkout.broadway.com/aint-too-proud/12714/calendar/2019/11/

Wicked- The untold musical story of The Wizard of Oz’s Wicked Witch of the West and Glinda the Good.

https://checkout.broadway.com/wicked/12321/calendar/2019/11/

The Book of Mormon The nine-time Tony Award-winning Best Musical.

https://checkout.broadway.com/book-mormon/12308/calendar/2019/11/

Moulin Rouge

Baz Luhrmann’s revolutionary film comes to life on the Broadway stage!

https://checkout.broadway.com/moulin-rouge-musical/12766/calendar/2019/11/

Chicago the Tony-winning revival of Kander and Ebb’s musical will razzle-dazzle you.

https://checkout.broadway.com/chicago/12297/calendar/2019/11/

Aladdin The beloved story of Aladdin is brought to thrilling theatrical life.

https://checkout.broadway.com/aladdin-broadway/12323/calendar/2019/11/

Hamilton Go back to the era of the Founding Fathers with Lin-Manuel Miranda’s inventive Tony-winning musical, winner of 11 Broadway.com Audience Choice Awards.

https://checkout.broadway.com/hamilton-broadway/12333/calendar/2019/11/

Waitress A musical version of the film of the same name, featuring creatively titled pies and a score by Sara Bareilles.

https://checkout.broadway.com/waitress/12336/calendar/2019/11/

Come From Away When the world stopped, their stories moved us all.

https://checkout.broadway.com/come-away/12524/calendar/2019/11/

The Phantom of the Opera- The timeless story, the unforgettable score, and the longest-running show in Broadway history.

https://checkout.broadway.com/the-phantom-of-the-opera/12298/calendar/2019/11/

Tootsie A new musical adaptation of the popular 1982 film arrives on Broadway!

https://checkout.broadway.com/tootsie/12711/calendar/2019/11/

Hadestown A celebrated new musical that follows the mythical quest of Orpheus to overcome Hades and regain the favor of his one true love.

https://checkout.broadway.com/hadestown/12773/calendar/2019/11

Beetlejuice

The ghost-with-the-most makes his Broadway debut in this hilarious new musical comedy based on Tim Burton’s dearly beloved film.

https://checkout.broadway.com/beetlejuice/12751/calendar/2019/11/

Frozen

Disney’s hit film comes to life on Broadway in an all-new production created for the stage.

https://checkout.broadway.com/frozen/12544/calendar/2019/11/

Mean Girls Tina Fey’s fetch movie is, like, now on Broadway.

https://checkout.broadway.com/mean-girls/12596/calendar/2019/11/

To Kill a Mockingbird Harper Lee’s classic novel is adapted for the Broadway stage by Academy Award winner Aaron Sorkin.

https://checkout.broadway.com/to-kill-mockingbird/12600/calendar/2019/11/

Betrayal Tom Hiddleston, Zawe Ashton and Charlie Cox star in Harold Pinter’s classic drama.

https://checkout.broadway.com/betrayal/12841/calendar/2019/11/

If we get enough interest in one show we can make group bookings, prices to be advised, please contact us hello@digitalwomensnetwork.com

I invite you to immerse yourself in new ways of thinking that challenge your current mindset to create competitive advantages. harness a chance to develop an organisational culture that will empower success for years to come. Learn cutting edge and innovative ways to build Business success by getting clear on your own ambitions and business alignment and gain a greater understanding of what is the most important aspects in business right now! 

Get your tickets https://www.eventbrite.com.au/e/new-york-study-tour-for-business-innovation-leadership-tickets-64647676942

This is a fully immersive experience in this dynamic city which will help you take your Business and personal development to the next level!

To learn more about the Business Innovation and Leadership New York Study Tour head to 

www.newyorkstudytour.com 

Look forward to seeing you there!

Cheers,

Angela Mellak

Founder Digital Women’s Network

Founder- Digital White Space

M:0466619631

E. hello@digitalwomensnetwork.com

Level 3, 162-168 Collins Street, Melbourne VIC 3000 

Gain practical skills and global insights to improve your business or career, there is ONLY HAVE 30 SPACES AVAILABLE – TICKETS SELLING FAST! Invest in your development and join us to Network with a select group of business influencers, c-suite peers lead by Australia’s Global Business Innovator – Tony McGinn OAM.

The post You can’t come to New York without a trip to Broadway! appeared first on Women's Networking Events - Melbourne.

Join us in New York this November to meet the World’s Leading Minds and set yourself and your business up for success. This high-energy professional development event is for budding Leaders, C-Suite Executives, CEOs, Business Owners, and Directors.

Learn from the World’s most Innovative and Progressive Minds in the most competitive City on the Planet. This exclusive and fully immersive experience will expand your thinking and evoke new strategies for growth. Most Importantly, we’re curating an experience that is specifically focused on YOU, your business and your personal goals.

HEAD TO ; WWW.NEWYORKSTUDYTOUR.COM

#businessmotivation, #simonsinek, #ambition, #leadership, #NYC2019!, #zoechance,  #tonymcginn,  #garryhamel, #wobinyc, #digitalwomensnetwork,  #immersiveexperience,  #personalgoals,  #expand,  #randyzuckerberg,  #businessmotivation,  #ambition,  #leadership,  #zoechance,  #tonymcginn,  #garryhamel,  #wobinyc,  #digitalwomensnetwork,  #immersiveexperience,  #personalgoals,  #expand,  #randyzuckerberg, #BETHECHANGE, 

The post NYC 2019! appeared first on Women's Networking Events - Melbourne.

Our Daring to Lead Cultural Change event is born from Samantha’s first-hand experience in creating systemic change in the Royal Australian Air Force. Samanthas work has been globally recognised in 2016 by the prestigious World Economic Forum, where she was identified as a Young Global Leader, and Most influential global leaders under 40 years old; for her outstanding leadership drive and qualities. Further her entrepreneurial flair has also been recognised Across Australia by Telstra in 2014 by taking out the QLD Telstra Business Women Award for Business Innovation of the Air Force’s Graduate Pilot Scheme.

We hope you can join us;
DARING TO LEAD CULTURAL CHANGE
WEDNESDAY JUL 24, 2019
6PM-9:00PM
INTIMATE DINNER AT GUY GROSSI’S MERCHANT
495 COLLINS ST, MELBOURNE VIC 3000
TICKETS ARE SELLING FAST;
https://events.humanitix.com.au/dare-to-lead-cultural-change­
https://www.eventbrite.com.au/e/dare-to-lead-cultural-change-tickets62246410690­

https://youtu.be/_nzah964_Sg­

Samantha is one of the top Pilots in the World, hear her from this week speaking in China;

Earlier in Samantha’s career, she worked as a Air Force Pilot, flying both combat and on humanitarian relief missions. As a highly skilled pilot, Samantha was the first woman in Australia to instruct pilots in the C-17A simulator.

As a Gender Diversity and Inclusion Advocate, Samantha wrote the RAAF policy which enabled her and other women the ability to return to operational flying positions after having children.

Later Samantha was employed as the Operations Flight Commander for 36 Squadron and their fleet of eight C17 Globemaster aircraft.

In 2014, Samantha won the QLD Telstra Business Women’s Award in Business Innovation for her Graduate Pilot Scheme, which incentivises military aviation to women who had never previously considered it. Increase in Female pilot numbers had been stagnant for over 30 years, Samantha’s new initiative resulted in successfully doubling the number of Female pilots in the Air Force in a two-year period.

• 2016, World Economic Forum, Young Global Leader most influential global leaders under 40 years
• 2014 QLD Telstra Business Women’s Award winner, Business Innovation (Graduate Pilot Scheme)
• Wing Commander, Pilot, Royal Australian Air Force
• First Women in Australia to instruct pilots in the C-17A simulator
• Gender Diversity and Inclusion Advocate
• Currently the Deputy Director of the Australian Air Force Cadets aviation and Women’s Leadership Specialist

Samantha’s Education & Qualifications include;

• Bachelor of Science degree,
• Masters of Management in Leadership,
• Certified Workplace and Business Coach
• Graduate of Harvard University (John F. Kennedy School of Government) ‘Global Leadership and Public Policy for the 21st Century’ program.
• Operational C-130H Hercules Pilot
• C-17 Globemaster pilot

Today Samantha is a keynote speaker, the Deputy Director of the Australian Air Force Cadets aviation activities, Women’s Leadership Specialist and works and a Business Coach.

The post Meet one of the Top Pilots in the World and learn how she created change in the RAAF. appeared first on Women's Networking Events - Melbourne.

As a child, Samantha always wanted to be a pilot, she is grateful her upbringing didn’t discourage that interest and passion. Growing up with one sister, Samantha attended an all-girl’s school for her secondary education.

“This ensured I didn’t have a socialised or gendered view on what I could or should not do.”

All the leadership positions in her school were held by girls, and if you were good at something, it was expected you would pursue it. This provoked Samantha to focus on STEM subjects – traditionally seen as a “boy’s subject” – before eventually going back to her true passion and joining the Air Force.

I used to drive to my flying lessons on my L plates, I’d get in a plane and fly on my own but then my grandad had to sit beside me while I drove home.”

Today, the Ms Freebairn has her driver’s licence and she is now ranked as the most senior female pilot in the RAAF as evidence in her recent promotion to Wing Commander. Wing commander is a senior commissioned rank It ranks immediately above squadron leader and immediately below group captain.^[1] It has a NATO ranking code of OF-4, and is equivalent to commander in the Royal Navy and to lieutenant colonel in the British Army, the Royal Marines, and the US Army, Air Force, and Marine Corps.

As the only woman in my pilot training course in 1996, I spent the early part of my career trying to fit in and grappling with complex negotiations of femininity in a male-dominated environment.

Post flying the humanitarian relief mission with the Bali Bombings made Samantha see that being different is in fact the value she added. This has further driven her to focus on supporting aspiring women leaders to;

• Never be afraid to speak up and challenge the group norm and unconscious biases.

Ms Freebairn said she sought to encourage more women to join the air force after being the only woman in her graduate class of 1996. In 2013 Samantha developed a graduate pilot scheme for women. The scheme, run in partnership with the RAAF and Griffith University, grouping female students together to provide them with mentors, and in some cases can pays university fees.

2014 Samantha Freebairn Won the Queensland Telstra Business Women’s Innovation Award for her work to encourage more women to study military aviation rather than civil aviation.

I’ve seen the number of female pilots double in the last two years after it remained stagnant for more than 30 years before, knowing I’ve made a difference to the amount of women pilots coming through is amazing progress!

Following this in 2016 Samantha Freebairn whilst Squadron Leader in the RAAF was selected as a 2016 Young Global Leader by the World Economic Forum.

This honour is bestowed by the World Economic Forum each year to recognise the most distinguished leaders under the age of 40, nominated from around the world.

Mrs Freebairn’s selection is in recognition of her record of professional accomplishments, her commitment to society and her potential to contribute to shaping the future of the world through her leadership.

As an honouree, she has been invited to become an active community member of the Forum of Young Global Leaders for a period of five years. The community forms a unique global network of peers from diverse backgrounds and fields, with a highly visible opportunity to significantly impact world affairs and shape the global agenda.

https://www.weforum.org/agenda/2017/03/women-leaders-gender-gap/

Today Samantha is a keynote speaker, the Deputy Director of the Australian Air Force Cadets aviation activities, Women’s Leadership Specialist and works and a Business Coach. 

We are thrilled to have her join for our event DARING TO LEAD CULTURAL CHANGE
WEDNESDAY JUL 24, 2019
6PM-9:00PM 
INTIMATE DINNER AT GUY GROSSI’S MERCHANT
495 COLLINS ST, MELBOURNE VIC 3000

TICKETS ARE SELLING FAST;
https://events.humanitix.com.au/dare-to-lead-cultural-change
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The post Navigating Leadership, with one of the top Pilots in the World. appeared first on Women's Networking Events - Melbourne.

Lisa is a pioneer in the experience design industry and has been a leading practitioner since the dot com boom of the late 90s. She was an owner of Stamford Interactive, formerly Australia’s largest experience design agency when it was acquired by PwC in 2014. She then worked to embed human-centred design into PwC’s consulting approach and shaped PwC’s Experience Centre, which has grown to be a market-leading experience design capability offered by PwC firms around the world. Lisa Wade is a human-centred design career coach, and today is the founder of careerXD.com, a coaching platform that helps professionals pivot their careers into UX or service design, to help them grow amazing design careers.

Lisa, please tell me a little about your career before Stamford interactive, what drove you into the industry?

• I studied psychology but was a frustrated writer at heart. I graduated from university in the dot com boom of the late 90s when the internet was just starting and carved a niche writing and editing for websites. No one had thought that content was anything special yet, and much content was somewhat sadly built by the same person who designed and built the website. I realised that I needed to write differently than for print, and this lead to me working in the very emerging field of “web usability”. No one knew what I was talking about back then, so it’s amazing to see how UX has grown in 20 years.

I’m aware of the huge success you had with your Stamford Interactive, which I understand was formerly Australia’s largest experience design agency before selling in 2014 to PwC what were some of your key learnings? What was the main focus of your business values and processes to grow so successfully?

• Our business was built around creating a great place for our staff to become amazing designers. We developed a strong reputation as the place to go to build a career in experience design. People could start with no experience and within three years would be amazing consultants. When you look after your staff, they look after your clients, and profits just take care of themselves. Many of the people who cut their teeth at Stamford are in very senior design roles today. It’s a wonderful thing to think that our company sparked so all that design brilliance that has spread across the entire digital ecosystem in Australia.

How have you navigated through the industry to the empowering leader you are? Has gender played a part in the challenges and to your success? Do you have any guidance or words of wisdom to share here on this?

• Gender brings its own challenges. I’m a mum of three kids, and I used to say that Stamford was my third child, but then I went and had a third child! Many women are driven to perfectionism, which can hold them back. I tend to go with progress over perfection, which helps me cover more ground. It also helps me bring in other people to work on some things if they have the better capability in it than I do. I also had the good fortune (or was it foresight?) to marry an incredibly supportive husband who carries his fair share of the work at home. Women who have to bear the bulk of domestic duties can be weighed down by an enormous anchor. So choose your partner very carefully, ladies!

• I am convinced that gender equality needs to be fought in the kitchen and the laundry rather than in the boardroom.

• PwC gave me a platform to learn more about gender equality in corporate Australia, and it’s something I have become incredibly passionate about. I have been an entrepreneur since my mid-20s, and was self-employed until I went to PwC. Working with programs like Male Champions of Change during my time there made me realise the full extent of the gender problem that I hadn’t fully appreciated in all the years I was my own boss.

What are some challenges facing businesses in 2019?

• Large corporates are still in a battle to understand how to be truly customer-centric. They build experience design teams, but they still have metrics and KPIs in place that stifle innovation. This leaves them exposed to the small operators who can innovate without all that baggage. I think most industries won’t fall over to one single disruptor but will be weakened overall by the many innovators who take away lots of small pieces of their business over a number of years.

You are now the Founder and Principal at CareerXD.com what drove you to start this business?

• CareerXD.com enables me to give back to an industry that has been so good to me, as well as pursue my love of coaching, training and helping others grow. I’m the kind of person who just loves to grow things: businesses, children, gardens – whatever! I get a real kick out of nurturing something to make it grow into something strong and beautiful, so helping others grow their careers gives me a real buzz.

Can you please give us some insights into how you see the current digital landscape?

• As a human-centred designer, I can see that design practitioners are under increasing pressure because of the speed at which they are now required to deliver work. Businesses are not as willing to slow down to speed up. This means they are at huge risk of building the wrong solution because they never took the time to make sure they were addressing the right problem.

What are the top trends for 2019/2020?

• Automation is so hot right now (!) but we need to ensure that we always put the human experience front and centre. I recently attended a startup accelerator and listened to all these startups getting really excited about the tech they were building without being crystal clear on the human problems they were trying to solve. We still have a long way to go before tech, business and customer can have an equal stake in the game.

What are the key issues facing businesses in this ever-changing digital landscape?

• The digital landscape is always changing, but some things will always stay the same. The landscape is there to provide great experiences to human beings. If we think about what the human experience is through all this amazing technology we create, we can’t go too far wrong.

How do you see design lead thinking playing out in the businesses you work with?

• Design thinking and human-centred design has become hugely popular in the corporate world, but it’s nothing new, really. Old wine in new bottles! Many professions have been doing human-centred design for centuries. Doctors. Teachers. Psychologists. Parents. They are all experts at listening, identifying problems, understanding the human impact of the problem, codesigning solutions, testing and iterating. These are many of the skills that human centred designers use every day! This is so exciting to me, because it means that many of the people who want to enter this profession have skills that they can leverage to get started and create truly amazing things.

What’s next for CareerXD.com?

• CareerXD.com is growing every day. Right now we are growing a community of people who are at all different points of their careers in human-centred design. Currently, the focus is on coaching and community-building, but soon I’ll be offering some programs to help people who want to start a career in UX or service design to get a foothold in this industry.

Join us Digital Women’s Network and meet Lisa Wade on 22nd May where we will cover the topic of the ever-changing digital landscape! On the night we will explore what all business should be doing digitally, unpack the landscape, explore design thinking and its application. Discuss the digital trends, tools, service design, digital innovation and customer data strategy. Hope that you can come along and hear more from Mark and our incredible line up of speakers including;

• Mark Cameron Digital Strategist, keynote speaker, media commentator and CEO W3 Digital
• Katrina McCarter, International speaker, Founder and CEO of Marketing to Mums
• Lisa Wade Founder and Principal of CareerXD.com
• Angela Mellak MCIM, Top 3# Australia Linkedin Influencer, Anthills Judge top 100, Marketing Strategist Co-Founder and Digital White Space and Founder of Digital Women’s Network.

Join us to network the evening away, meet like minds and enjoy the Grossi hospitality.

• Arlechin.
• May 22nd 2019
• 6-8:30 pm
• Mornane Pl, Melbourne VIC 3000 (in the alleyway just behind Grossi Florentino)
• Nibbles provided by Grossi!

Looking forward to seeing you there!

https://www.eventbrite.com.au/e/how-to-keep-up-with-the-ever-changing-digital-landscape-tickets-58364636198?aff=erelexpmlt

The post Behind design lead thinking.. with Lisa Wade appeared first on Women's Networking Events - Melbourne.

In the lead up to our event 22nd May 2019, here is my sit down interview with the inspirational Katrina McCarter the Guru of Marketing to Mum’s. Please, e-meet (though I’m sure you may already have heard of her) Katrina McCarter, International speaker, Founder and CEO of Marketing to Mums

• Katrina has over 18 years sales and marketing experience working across diverse industries including grocery, hardware where she was always targeting mum as the purchaser this drove her to create the Bestselling book “Marketing to Mums’
• 2018 Finalist in B&T’s Women in Media Awards (Marketing category)
• 2017 Finalist in B&T’s Women in Media Awards (Entrepreneur category)
• #1 on Booktopia’s Business Best-seller list
• Book listed in ‘Must Read Australian Advertising and Media Books’
• Regularly speaks internationally – Moms & Marketing Conference (Paris 28/9/18) and M2Moms Conference (New York 3/10/18).

I am aware of the huge success you had with your online shopping website for mums called Bubbler.com.au. I believe you grew to a community of 150,000 mums before selling in late 2016, (amazing)

• What were some of your key learnings? What was the main focus of your business to grow it to such a large community?

Great question. I think I was only successful in growing my first business to such a large community of mothers was because I could really relate to them. I was in their shoes with three young children at home. I recognised their problems, motivations and wants. This enabled me to demonstrate a level of empathy which other big brands couldn’t. I was very connected with my community and this allowed my stay relevant with what we offered on our website. This deep level of customer understanding was an important factor in my success.

• What motivated you to start Marketing to Mums?

When I was running my first business, I quickly learned that brands were really struggling to understand mothers. They would lump them all together in one big group, perpetuate old stereotypes and wondered why their creative wasn’t being well received. I saw mothers becoming increasingly dissatisfied with the way they were being communicated with brands and, with that, I spotted a gap in the market and launched my marketing and research consultancy in late 2015.  I now support brands with education around mothers, research around their mothers and help them build a strategy which delivers sales growth and market share gains.

• What are some challenges facing marketers in 2019?

I think there is a great deal of pressure on senior marketers to deliver growth and this can be extremely challenging when your customers are changing so quickly and there are so many tools you could use. I see increasing overwhelm in the market as to where to start and working out what strategies will perform best for a brand. There is also increasing pressure on marketers to be able to demonstrate ROI for their marketing investments.  Successful marketers today are great storytellers who deeply understand and are connected to their customer. They are also happy to do things differently and are happy to take some risks.

• You teach at ADMA what are you seeing as the key areas of interest for students and companies?

Yes, I am the Instructor for the Digital Marketing Certificate and Digital Marketing Essentials courses for ADMA in Melbourne. Our first class always kicks off with understanding what the student’s current challenges are. In many cases, they’ve done their marketing degree but their digital skills are not up to date and this is what motivates them to enrol in the certificate class. In other instances, they are a senior marketing manager and managing all the marketing function but there are current areas they don’t feel strong in and I aim to fill that gap for them over the ten weeks we spend together.  Much of their initial interest lies in learning about the more technical aspects of paid advertising and search marketing however I feel that over the course this really expands.

• Can you please give us some insights into how you see the current digital landscape?

I’d like to answer this question from my client’s perspective. Clients say to me that they find the current digital landscape overwhelming. Many don’t have strong digital skills and they are finding it tough to keep up to date. These issues are particularly highlighted when these people are managing a market team. They feel that there are so many different tools and strategies which could be used but they need help understanding what will be most effective. I always bring them back to their customer. Typically, I start with an assessment to better understand where I think they have gaps or unmet opportunities. Then I undertake a research project to identify and understand their most profitable of the Mum market. I take my time in this stage as I need to understand their customer very deeply. I want to also understand their journey to finding the brand also. Once this is identified I can assist them to work out what are the best digital strategies they can employ as I have strong expertise around communication preferences of different segments of mothers based on my ongoing research into Australian mothers.

• What are the top trends for 2019/2020?

We are seeing kids and dads getting a growing voice in large purchasing decisions as younger Millennial families adopt a more egalitarian approach to parenting. Many brands need to be considering their strategy to reach these segments as well as mothers now and this means considering different digital marketing channels. A classic example is in the travel industry. Kids are shaking up the family travel market as we know it. They are heavily influenced by You Tubers they follow (from around 9 years of age) and they want to travel to places they’ve seen in their favourite You Tubers videos. So, we are indirectly seeing travel being impacted by You Tubers targeting tween and teens. Most travel companies aren’t considering this factor at all.

Amongst mothers, we are seeing a growing use of Podcasting which represents a great opportunity to get her uninterrupted attention. Brands could be sponsoring or looking to be featured on podcasts to build stronger, deeper relationships with mothers.

Another trend we are seeing is the return to minimalism. Marie Kondo has really led to enormous change as mothers are looking to simplify their lives. It’s about quality over quantity, particularly amongst Gen X mothers in Australia right now.

Mums are also rewarding brands who demonstrate diversity, sustainable business practices and bring more fun and playfulness into their brand communications. It means there needs to be a rethink about how you are communicating with mothers.

Digitally speaking Mums in Australia are still lovers of Facebook, although we are seeing increasing use of Instagram as younger women become mothers. YouTube is overlooked in my opinion and I am also seeing a return to greater use of Google advertising as brands become dissatisfied with their results from Facebook advertising.

• Last we spoke you had recently returned from a speaking tour in Paris and New York – what were some of the key global insights you can share?

I am writing about this at the moment in my book. I speak in the US each year and last year I also had the opportunity to share my research about Australian mothers. I have found that there are some insights which are universal. Brands still don’t understand mothers in enough depth and this means they are wasting much of their marketing investment with poor marketing channel selection. Many brands are continuing to perpetuate old stereotypes. There is a growing dissatisfaction with brand communications amongst mothers across the world which many brands have not woken up to. Globally, I see that opportunities within the Mum market abound. Whether that be in exploring poorly catered for sub-segments of the Mum market, to launching into other geographic markets, there are plenty of opportunities for brands to drive sales, profit and market share.

• What’s next for Marketing to Mums?

I am currently writing my next book which is pitched at Board Directors, C-Suite and Senior Marketers. The book helps answer the question of ‘Where can I get growth for my brand over the next decade?’. I highlight the enormous financial opportunities which abound in key sub-segments, geographic locations and industries. It will launch in October.

I’m also very committed to my podcast which I launched late last year. Marketing to Mums the Podcast helps marketing professionals improve their communications and sales to mothers around the world. I’ve had the wonderful opportunity to interview global brand leaders, leading researchers and best-selling authors to share the latest insights about mothers.

We are delighted to host at Digital Women’s Network, Katrina McCarter on the topic of the ever-changing digital landscape! On the night we will explore what all business should be doing digitally, unpack the landscape, explore design thinking and its application. Discuss the digital trends, tools, service design, digital innovation and customer data strategy. Hope that you can come along and hear more from Mark and our incredible line up of speakers including;

• Mark Cameron Digital Strategist, keynote speaker, media commentator and CEO W3 Digital
• Katrina McCarter, International speaker, Founder and CEO of Marketing to Mums
• Lisa Wade Founder and Principal of CareerXD.com
• Angela Mellak MCIM, Top 3# Australia Linkedin Influencer, Anthills Judge top 100, Marketing Strategist Co-Founder and Digital White Space and Founder of Digital Women’s Network.

Join us to network the evening away, meet like minds and enjoy the Grossi hospitality.

• Arlechin.
• May 22nd 2019
• 6-8:30 pm
• Mornane Pl, Melbourne VIC 3000 (in the alleyway just behind Grossi Florentino)
• Nibbles provided by Grossi!

Looking forward to seeing you there!

https://www.eventbrite.com.au/e/how-to-keep-up-with-the-ever-changing-digital-landscape-tickets-58364636198?aff=erelexpmlt

The post Here is my sit down with the guru of Marketing to Mum’s appeared first on Women's Networking Events - Melbourne.

Mark has worked on a vast array of digital and customer focused projects including major political elections, global brand strategy, innovation strategy, transformation initiatives, and digital product development a few of the things you may know Mark by include;

• Digital strategy columnist for BRW for over 5 years.
• Columnist for Major Australian magazines Marketing Magazine and CMO.com.au.
• Columnist for global publications such as Marketing Week and Smart Data Collective.
• His writing has also been featured in The Australian Financial Review, The Age and the Sydney Morning Herald.
• The only person in Australia to be certified as an Experience Economy Expert, the framework that brands like Lego, Ikea and Disney use to develop and commercialise their customer experience.

Please tell us about your journey, how did you get into Digital?

• I started my career in an advertising agency in NZ, the office Jnr. I worked my way up and then went off to design School. After school started some early website roles, in the early ’90s before Google was a thing! Then joined hyperactive which was eventually bought out by Accenture. By this time (mid to late 2000) I had quite a few big web projects under my belt and in 2001 came to Melbourne for a bit en route to my big role in New York, but then September 11 happened and everything stopped. I was doing freelance work for some well known FMCG clients and stayed in Melbourne, 2003 joined Working three. By 2007 I took it over and over the years through a few iterations I’ve turned it into a digital transformation agency. Working with companies such as SAP North America, GSK, AustraliaPost and Telstra.

I understand you are a certified Experience Economy Expert, that you were the 225th person in the world to earn that title — and the first person in Australia. How did you get this qualification and what drove you to get certified? can you share with us some of the key concepts?

• Few years ago whilst working with SAP in Nth America, met a guy called Joe Pine he is the author of Mass customisation and the experience economy (He coined both these phrases).

Joseph Pine II is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups alike. In his speaking and teaching activities, Mr. Pine has addressed both the World Economic Forum and TED, and is a Visiting Scholar with the MIT Design Lab. He has also taught at Penn State, Duke Corporate Education, the University of Minnesota, UCLA’s Anderson Graduate School of Management, and the Harvard Design School. He serves on the editorial boards of Strategy & Leadership and Strategic Direction and is a Senior Fellow with both the Design Futures Council and the European Centre for the Experience Economy, which he co-founded. For more, see www.StrategicHorizons.com.

• We kept in touch and Joe reached out and asked me to come to the US and get certified, at their offices called Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive and design new ways of adding value to their economic offerings.
• They only accept 4-5 people a year, I went through the process it was pretty amazing. The way they broke down the approach is incredible, they turned “experience design” into an experience itself, getting you to look at who are your actors, what is your stage, what is your script? They really think of all the elements involved in the process of developing the experience.
• They have a different angle from many other academic approaches on how to make the customer experience and experience of design understood and accessible. In recent years it has become very academic, Joe and his business partner are turning this on its head to make it accessible and easy to understand, as in order for it to get the traction it needs business leaders need to easily get it!

Tell us more about your design lead philosophy?

• Happy to answer that from the perspective of Digital Transformation. First Let’s unpack what Digital Transformation means, it means different things to different people and it continues to evolve. The language has changed and the meaning has morphed, Digital Transformation was initially very technology lead. Initially, it was all about cost out of a business “how do we keep wages flat” or “reduce headcount with Digital Transformation. Then it became Digital Transformation which was all about the customer- the customer marketing tools – marketing automation, personalisation etc.
• In recent times particularly after businesses have found out more about their customer, its focus is now all about business transformation. Most importantly how businesses can find new ways, what is the business cadence in a rapidly evolving market? The business model revolution as opposed to doing things faster- marketing, accounting etc. Its all about how can we reinvent our business around a digital world?
• A design lead approach means you have to break through the entrenched ideas and old thinking that “they can control this (their brand externally), and control that”. Corporate culture wants to jump to the solution. In the past companies identify a problem then rush to develop the solution, you start working on the solution sometimes for years and don’t fix the problem or it can take years to get any traction with the solution as it’s not really solving the problem.
• With a design lead approach, you investigate more than before you go back to the problem, you go back to the customer and you ask questions and take the themes that emerge and continue to dig beneath to uncover the real issues.
• From the designer thinking, he/she wants to spend time unpacking the problem, because if we really understand the problem the solution should be self-evident.
• For many businesses, it can feel like you’re in research for a long time, but once you get momentum developing the solution is fast and most importantly effective.

One of my favourite quotes in life is “the same consciousness that created the issue can’t solve it”- Everything is about the customer experience, whom do you see doing this really well? who do you see is really stuck and why?

• Nike plus is a great example globally of how they putt the customer experience first- the brand is all about performance, so they merged the digital world and created an ecosystem all the way to the Apple Watch.
• Locally I think Grilled is doing customer experience really well.
• Many brands in Australia a confused about customer experience and price. Price (price beat) is a hygiene factor, for instance when you go into Bunnings the best part of the experience is the service, not the price guarantee, how they deal with your issues and returns and of course the sausage keep you coming back!
• Many companies are really getting lost, they are trying to boil the ocean instead of just think of the 1-2 things they can do better than anyone else.
• Australian Retail has maintained a level of complacency and arrogance for a very long time. They have been singing “our economy is doing fine” and did nothing for years! Now its catch up time and they are trying to make everything work, racing up the personalisation curve and data curve and inevitably what happens is they do nothing well.
• Business in Australia have held off investing for a long time, I really noticed when working with the US, they were in pain, the GFC but they are in a state of acceptance. They know they needed to look at everything in a new way and 90% of things they take on test and trial possibly will fail but the 10% of things they do would do the opposite and would be amazing. The most exciting part is during the process it changes the culture, re-sets is so much so it builds the foundation for the next 50 years of business.
• Australia, however, is now trying to leapfrog, we need to accept that we need to fail. The burning platform hasn’t been here that’s why complacency has been alive and well. Intergenerational conversations are going on but really the issue here in Australia is fear of change.
• We have had growth year after year- why change!

Nothing breeds innovation like a necessity- if the burning platform is not there they don’t change.

• I am however really encouraged in hearing at a board level the patterns in the US are starting to happen here. High performing CEO are being asked about their customer strategy, boards are demanding their CEO have a forward plan and true customer and digital strategy this risk of not having forward-looking plans is too much of a risk and in many cases, they push the CEO out. It needs to be all about new ways of working, ensuring sustainability and reducing risk.

2017 You stated in one of your blogs “Developing capabilities now, both human and technological, that create focus and velocity among the resources and processes within your organisation has to be a priority. ” What in this still as relevant today? What are the current opportunities?

• More in focus now is what is your operations model, is it less of the old model “command, control and extract as much value out of your product as possible”
• If your market is moving you become nowhere fast. The question is how do you improve the business cadence and respond to a dynamic environment? How does the organisation work in a dynamic environment- You still need structure and process but you need to fatten out the organisation and build in things like continual customer enquiry.

Its key to knowing what your customers are actually saying. What do they want?

• The Banks just worried about their NPS score and look at what happened there! NPS is the only old metrics the boards tick off. You need a deep down into what is your customer trying to tell you?
• Imagine if the banks knew this? maybe we wouldn’t have needed a royal commission- if they would have listened they would have known.

Beyond Social platforms, mobile apps, analytics, understanding customer journey and the performance of services what do you see as the top trends are for 2019/2020?

• Trends are going to be what the software companies want us to buy; AI, “machine learning cut up”, marketing automation, more optimisation. It’s going to come thick and fast product, service platform and rammed down our necks!
• However, the big trend is happening at the board level. They are looking at how do we structure an organisation that is sustainable and growth focused. The businesses should be thinking deeply about who is the customer- who are you serving. For instance the old thinking from an Education standpoint, who were they selling to? originally it was academic, then it moved to the student however it’s really the Industry that is bidding for the students.
• People are having to learn to deal with that balancing and ambiguity, boards are getting their arms around the new thinking and are expecting their teams to be all around changing the way the organisation works.

We are delighted to host at Digital Women’s Network, Mark Cameron on the topic of the ever-changing digital landscape! On the night we will explore what all business should be doing digitally, unpack the landscape, explore design thinking and its application. Discuss the digital trends, tools, service design, digital innovation and customer data strategy. Hope that you can come along and hear more from Mark and our incredible line up of speakers including;

Katrina McCarter, International speaker, Founder and CEO of Marketing to Mums

Lisa Wade Founder and Principal of CareerXD.com

Join us to network the evening away, meet like minds and enjoy the Grossi hospitality.

• Arlechin.
• May 22nd 2019
• 6-8:30 pm
• Mornane Pl, Melbourne VIC 3000 (in the alleyway just behind Grossi Florentino)
• Nibbles provided by Grossi!

Looking forward to seeing you there!

https://www.eventbrite.com.au/e/how-to-keep-up-with-the-ever-changing-digital-landscape-tickets-58364636198?aff=erelexpmlt

The post Here is my insightful chat with Mark Cameron appeared first on Women's Networking Events - Melbourne.