Please meet Adam Jelic, CEO of Mi Goals and a sponsor of Digital Women’s Network.
How did this all begin? What was your first goal with mi goals?
Looking back and connecting the dots the story of Mi Goals really began when I was 16. That was the first time I set a goal and got inspired by the idea that I could actually make a difference in the world and turn my dreams into reality.
The light bulb moment came roughly 10 years later as I realized writing my goals on scrap pieces of paper wasn’t really inspiring or practical as I would either lose that piece of paper or not refer back to it which defeated the whole idea of writing your goals down and regularly referring back to them.
The first goal I set was to sell 100 Goals diaries I ended up printing 800 units in the first year and sold out of them in 4 months.
Where do you get your amazing quotes from?
We look for them everywhere, the process itself is really just about picking quotes that evoke an emotion in us and that are relatable to the journey of setting and achieving your goals.
We are all in the world of technology, yet you’re growing? What’s your secret?
The secret is that as powerful as technology is, it still doesn’t compare to that feeling of putting pen to paper. I like to compare it to book industry and what happened when Ereaders came into the market a few years back and there was this whole perception that physical books would no longer be around in a few years.
Year’s later physical books are still outselling ebooks and there is a revival among the young consumer for the physical book. Why? Because having a physical and tangible product in your hand is more powerful then having something on a screen.
What trends are you seeing?
In terms of the trends in our line of business we are seeing the emergence of a hybrid user. Meaning people are using both technology products and physical notebooks to stay inspired and organize their life.
Who did you first make your goals book for and why?
I made it for myself, to help me achieve my own goals. I have always been a dreamer and had so many ideas yet would get overwhelmed with choice and information and not really know what to do or what idea to work on. As a result the idea of the goals book was to really help me focus on what was important in my life and to help me do the things that I was passionate about.
What’s your long term vision?
The long-term vision and ultimate goal for Mi Goals is to become the leading personal development brand in the world creating beautiful products and tools that inspire and empower people to achieve their goals. Think of what Nike did for the sports industry it not only created beautiful products but also created a consumer movement and community of people committing to their health and fitness goals.
Do you have anything you would like to share?
We are launching a Kickstarter campaign in early September where will launch our new Goal digger planner 2018. We would love all the support we can get and you can find out more on our website www.migoals.com
About Adam Jelic
Adam Jelic is the founder of lifestyle stationery brand Mi Goals. Adam started noticing the positive effects of writing down his goals at the age of sixteen when he had the aspirations of becoming a professional soccer player. Little did he know 10 years later the dots would connect and his passion for personal development and design would see him create an all in one goal setting diary that was sophisticated, well- structured and would help keep him keep motivated as he progressed through his professional and personal goals.
In 2010 Mi Goals was born and since then the products have expanded to; Notebooks, Journals, Goals Books and Bucket List Books and have been used by hundreds of thousands of people around the world to dream, plan and take action on the life they want to live. Currently Mi Goals products can be found in over 200 retail locations around the world and the goal is to continue the expansion and turn Mi Goals into a leading lifestyle brand within the next 5 years.
I invite you to come and meet Adam who is regularly at our monthly events! For some lucky participants, you may find one of his products in our goodie bags or door prizes. Also for Digital Women’s Network Members, we have a unique code that gives us access to discounts and special offers for migoals, for more information head to our website https://digitalwomensnetwork.com
Many thanks,
Angela Mellak CIM
Director and Strategist of Digital White Space
Co-Founder Digital Women’s Network
2, 287 Collins Street Melbourne 3000
M: +61(0)466 619 631
W: http://www.digitalwhitespace.com.au
“Your smile is your logo, your personality your business card and how you leave people feeling after they dealt with you becomes your trademark”.. Angela Mellak