Lisa is a pioneer in the experience design industry and has been a leading practitioner since the dot com boom of the late 90s. She was an owner of Stamford Interactive, formerly Australia’s largest experience design agency when it was acquired by PwC in 2014. She then worked to embed human-centred design into PwC’s consulting approach and shaped PwC’s Experience Centre, which has grown to be a market-leading experience design capability offered by PwC firms around the world. Lisa Wade is a human-centred design career coach and the founder of careerXD.com, a coaching platform that helps professionals pivot their careers into UX or service design, to help them grow amazing design careers.