WEDNESDAY 16TH AUGUST
We all learned about the Power of “IDEAS WORTH SPREADING.” with Jon Yeo.
Jon Yeo opened with a gracious address
“One of the things that people told me before coming here is that the people that attend are all remarkable people, hallmarks of the Digital Womens Network, I feel very privileged to come here tonight”
Focus for this year’s event is all about; Rebels, Revolutionaries and Us
- Revolutions happen over a span of decades
- It’s the small things that we do continuously that make a difference over the long term
- Revolution is not in the individual, it is in the idea
- It’s the fact that the individual attaches himself to the idea and gets excited about it.
- What do they do differently? Can we be a part of the quiet revolution?
- When we set a goal that’s bigger than ourselves, we need to be able to make more mistakes and persist, fall over and persist, learn along the way and persist.
- That’s what makes a revolutionary a revolutionary.
- That’s exactly what you do as an entrepreneur.
Community
Beginning in 1984 as a conference where Technology, Entertainment and Design converged, and today covers almost all topics — from science to business to global issues — in more than 100 languages. Meanwhile, independently run events help share ideas in communities around the world. Driven to create a space where people can come together and share ideas.
When you get that dynamic among people, when people understand that we are with them and they are with us, that’s when great community happens.
Interaction is very important, great ideas never happen in vacuumJust like the Darwinian theory. Darwin observation was that birds and turtles in the centre of the archipelago were evolving faster than those that were further out.
The reason was that there was more concentration and intensity of the migrating creatures in the centre that accelerated their development. This is exactly the same with ideas
Human connection in Marketing
– As marketers, we are so hell bent on getting people’s attention that we overlook the human connection
-This is where Apple and Tesla are different
-Marketers often miss the point when selling a brand story about the value we are creating for the community. A great example is the Western Sydney Uni video feat. Deng Adult.
Every marketer seems to be excited by features and benefits, however, engagement of a company with people happens at various levels
- Level 1 : The environment – For marketers this is thought leadership and reputation
- Level 2 : Accessibility – Where do they need to go to find what they are looking for
- Level 3 : Individual level, trust, relation, connection
- Level 4 : Product, service, idea. Problem with most marketing is that it starts with level 4
- Level 5 : What causes a person to get excited by what you do? Loyalty
All communication must address all those 5 levels to deliver a successful message
-It’s important to know who your customer is
Nike has had the same tagline for so many years. Because they know who their community is. They know them so well that they created a shoe line for a specific suburb!
Human connection above all is what drives everything.
Join us to Improve your communication and speaking skills, learn more about “how to Pitch and engage”, join Jon and Digital Women’s Network on 23rd September for a bootcamp all day course.
Refine your skills, deliver impact and walk away with;
- A clear, compelling message for your audience (team, client or potential client)
- A way to consistently deliver a brand story to your clients/audience
- Speaking confidence
- A flexible preparation model to manage different audience types and talk lengths
- Universal principles on great communication that can be replicated across the business
Details for the course;
- Saturday, 23 September 2017
8:30-5:00pm - 2/287 Collins Street, Melbourne 3000
- Book ASAP to avoid disappointment.
- Includes, morning tea, lunch and afternoon tea
- Only 35 spaces available
- $450 pp
- Limited spaces left, so get your ticket today! Pitch and engage like a ted talker with Jon Yeo
Contact us to find out more, order your information pack and join us for this course,
We look forward to seeing you there!
2/287 Collins Street, Melbourne 3000
[email protected]
www.digitalwomensnetwork.com
IF YOU WANT TO GO FAST GO ALONE. IF YOU WANT TO GO FAR, GO WITH OTHERS…. African Proverb