THE NEXT MEDIA REVOLUTION

By Angela Mellak

Learn about the next media revolution, Augmented reality with Digital Womens Network October 18th 2017.

By 2022, the Augmented (and Mixed) Reality market is predicted to expand to $117.4 Billion. The reason for its rapid growth is augmented reality’s applicability to more than just one market.

With the rise of Augmented Reality Technology, it will allow us a unique way to control our increasingly digital world.

  • Augmented/Virtual Reality is the fourth wave of consumer technology, and AR could become much bigger than Virtula Reality. AR it’s a set of four big areas of growth-
  • Mobile AR software,
  • mobile AR hardware,
  • tethered smartglasses
  • standalone smart glasses.
  • These four waves could drive AR from tens of millions of users and $1.2 billion last year, to over a billion users and $117.8 billion by 2021.

It is why we call it “The next media revolution”

In this event, we take a look at the trends surrounding Augmented Reality and are joined by Rupert Deans, CEO of Plattar, an augmented reality platform. Rupert will provide insights into the power of AR and why 2017 is a massive tipping point for AR.

He will share with us how AR works, explore how it is being adopted as a powerful tool for some of the largest tech brands in the world.

Join us Wednesday 18th October 2017

·        6pm-8:30pm

·        2, 287 Collins Street, Melbourne

·        Door prizes

·        Goodie bags

·        Catering by Peter Rowland, and a glass of wine included

·        Drinks at bar prices

Bring your business cards ☺

We look forward to seeing you there.

Digital Women’s Network

hello@digitalwomensnetwork.com

Welcome

Bio of Rupert; A Digital Marketing pioneer, Rupert Deans grew up with dyslexia as a child and relied on visualisation to learn, understand and engage with the world. This lead him to create NZ’s first digital agency One Fat Sheep (OFS) based in Christchurch. The defining moment was when OFS created the World’s First 3D Zombies Shooter on a Pizza box for Hell Pizza, utilising Augmented Reality, it was the most downloaded app in NZ over Facebook and Trademe for a number of weeks. Off the back of this, Rupert recognised the enormous potential of Augmented Reality (AR) to solve practical problems and set out to create a tool that would enable anyone to build their own AR experiences with ease this lead to the formation of Plattar.

 

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